Tags: Feminism • Television
So I had a very successful tweet last night:
What's extra creepy about the Hyundai ad is that the daughter seemed to actually want to kiss the guy, but Daddy said no… #NotBuyingIt
— Elizabeth (@MissCherryPi) February 7, 2016
The #NotBuyingIt hashtag was started in 2012 by the Representation Project as a way to call out sexist commercials during the Superbowl. It’s since continued, growing every year. And I believe this year we have reached a threshold, because to my dismay the #NotBuying hashtag was overrun with trolls to the point where it was mostly sexist bullying and trolling rather than media criticism. I am STILL getting angry responses to the above tweet over 15 hours later. How long will people be butt hurt? Start an over/under betting pool in the comments.
I’ve been on the internet long enough to expect trolls. What I am surprised about (and maybe I shouldn’t be) is that so many people will watch this ad and think “Yes! *That’s* responsible fatherhood.” And not “I feel sorry for that girl.”
The “over protective father being played for comedy meme” is pervasive in our culture as this ad shows. And it’s incredibly sexist, perpetuating ideas of women as property and alienating teenage girls them from a healthy relationship with their own fathers and boys their own age.
What gets me is they hypocrisy of at least some of my detractors. It seems like I got two flavors – general MRA and Christian Patriarchy. The MRAs are giant hypocrites on this one. Men who sling around “incel” and “kissless virgin” as fates worse than death are excited by a commercial where a Dad constantly prevents his daughter from kissing her suitor. This seems counter productive. Unless they really do think that kissing is bad. If that’s the case, then a change of rhetoric is needed. Stop pretending a lack of intimate contact is a bad thing. Isn’t it a badge of honor that you didn’t sully some young woman with your filthy mouth?
As for the Christian Patriarchy types, I suppose that it’s exciting to see a famous comedian and a major corporation expressing their worldview on such a big platform. But they dropped the ball when they started annoying people on Twitter. No one has ever changed religions because some stranger disagreed with their tweet. Maybe take out your own ad next time. It’s what the Scientologists did.